#CRMtrending “Portable Cloud Apps Require Standards, Vendor Research”
Portable Cloud Apps Require Standards, Vendor Research, by Christine Parizo (@cparizo). In this article, Christine explores how to avoid vendor lock-in to maintain a key IT requirement: portability....
View Article#CRMtrending “The 2013 CRM Market Leaders”
The 2013 CRM Market Leaders, by Staff Writers “CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. Whether it’s through acquisitions,...
View ArticleAltico Advisors and Scribe Software: Working Together to Serve MLS (Multiple...
Altico Advisors developed a custom CRM solution for real estate companies in the Multiple Listing Service space. It’s called the Altico MLS Relationship Management Solution and here’s what it does:...
View Article#CRMtrending “CRM and the CEO: Treating CRM as a Top-Down Cultural Mandate”
CRM and the CEO: Treating CRM as a Top-Down Cultural Mandate, by Peter Bosch Peter explains how small businesses are poised to lead the charge for cloud benefits, beginning with the adoption of a...
View Article#CRMtrending “Get to Know the Audience When Forming Social CRM Strategy”
Get to Know the Audience When Forming Social CRM Strategy, by Dayna Steele (@daynasteele) “Social CRM” has been converging with regular CRM for some time now, and businesses must understand how social...
View Article#CRMtrending “Stale CRM Data can Stall Sales”
Stale CRM Data can Stall Sales, by Christopher Bucholtz (@Bucholtz). The role of sales no longer consists of hard and soft-selling – successful salespeople now work to become their buyer’s trusted...
View ArticleGetting to Know the Debug Feature in Scribe Online
One of the more popular features in Scribe Insight is the Test Window. The Test Window lets you test your DTS file without actually running it. This is good in some ways because it will let you see...
View Article#CRMtrending “What CIOs Need to Know about Marketing’s Data Needs”
What CIOs Need to Know about Marketing’s Data Needs, by Loraine Lawson (@LoraineLawson). With marketers continuing to gain importance for enterprises, they require more data than ever before....
View Article#CRMtrending “Which Tools do you Use? ”
Which Tools do you Use? by Denis Pombriant (@DenisPombriant) This piece covers Denis’ new marketing study on how marketers analyze data like cost per lead, cost per program, etc., along with what...
View Article#CRMtrending “More Social CRM Companies to Watch”
More Social CRM Companies to Watch, by Drew Robb. “According to Gartner, few sales organizations are experiencing much success using Facebook, Twitter, LinkedIn and other social sites to drive...
View Article#CRMtrending “Outsourcing CRM: The Pros and Cons”
Outsourcing CRM: The Pros and Cons, By Alan Earls. CRM is often thought of as the system needed to gather and make use of customer data, but customer relationship management goes beyond software to...
View Article#CRMtrending “Sports, Technology, and the Aura: SEAT 2013”
Sports, Technology, and the Aura: SEAT 2013, By Paul Greenberg (pgreenbe). Paul writes about his experience at the Sports Entertainment Alliance in Technology conference, which focused on two key...
View Article#CRMtrending “Infographic: CIOs, CMOs and Big Data”
Infographic: CIOs, CMOs and Big Data, By Frank Reed (@frankreed). Highlighting Teradata’s recent infographic from their 2013 marketing survey, this piece shows the proliferation of data and what CIOs...
View Article#CRMtrending “Scribe Spearheads Development of Cloud-based Customer Data...
Scribe Spearheads Development of Cloud-based Customer Data Integration, By Carolyn Dawson. Scribe experienced continuing momentum in Q2, leading the cloud-based customer data integration industry with...
View Article#CRMtrending “IDG Cloud Computing Survey: Security, Integration Challenge...
IDG Cloud Computing Survey: Security, Integration Challenge Growth, By Louis Columbus (@louiscolumbus). In this review of IDG’s “Cloud Computing: Key Trends and Future Effects Report,” Louis covers the...
View Article#CRMtrending “Is Your Sales Force Being Sabotaged By Your CRM?”
Is Your Sales Force Being Sabotaged by Your CRM? By Lisa Earle Mcleod (@LisaEarleMcLeod). Sales people rely on CRM systems day in and day out for critical information about their prospects. CRM powers...
View Article#CRMtrending “The Age of Asymmetrical CRM”
The Age of Asymmetrical CRM, By Denis Pombriant (@DenisPombriant). This piece delves into the present and future of CRM as PC sales continue to plummet. The rise of mobile devices over PCs is leading...
View Article#CRMtrending “Why your Social CRM is Failing”
Why your Social CRM is Failing, By Maria Minsker (@mariaminsker). In short, about 50 percent of companies are unsuccessful with social CRM. This is largely due to an issue of poor organizational...
View Article#CRMtrending “A Board Director’s Perspective on What IT Has to Get Right”
A Board Director’s Perspective on What IT Has to Get Right, By James Cash, Jr. James draws on his extensive experience to narrow down IT’s future value proposition to four distinct use cases. In short,...
View Article#CRMtrending “The Hidden Risks of Mobile CRM”
The Hidden Risks of Mobile CRM, By Erika Morphy (@emorphy). Mobile CRM continues to grow at an unprecedented rate, drawing companies with benefits including more use-cases and flexibility to access...
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