Infographic: CIOs, CMOs and Big Data, By Frank Reed (@frankreed). Highlighting Teradata’s recent infographic from their 2013 marketing survey, this piece shows the proliferation of data and what CIOs and CMOs must do to prepare for the era of Big Data. With a 60% increase in marketing analytics predicted over the next three years, marketers’ top priorities include improving efficiency, integrating across channels, and proving their effectiveness with metrics-driven outcomes. However, a central barrier to this increase in data usage comes from the fact that 74% of marketers don’t think IT and marketing are strategic partners, making goal and strategy alignment much more difficult. And in line with the findings from our State of Data Integration 2013 survey, Teradata reports that only 18 percent of marketers have a single integrated view of customers. The reason, as Frank explains, is because “the largest gap that is now presenting itself to marketers exists at the C-suite level. It’s between the CIO / CTO and the CMO. Marketers have a lot of data but there is, more often than not, no way to truly capitalize on it.” Read the full article at MarketingPilgrim.com!
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