The Hidden Risks of Mobile CRM, By Erika Morphy (@emorphy). Mobile CRM continues to grow at an unprecedented rate, drawing companies with benefits including more use-cases and flexibility to access systems anytime, anywhere. However, companies must also remain wary of hidden risks, including inconsistent content, maintaining the “right level of interruption”, the danger of inconsistent messaging and security concerns. Mobile CRM brings the challenge of inconsistent content that may be replicated over mobile channels versus traditional channels, and from a usability perspective, the small form-factor of mobile presents significant challenges in ensuring productivity. Maintaining a consistent marketing message across various devices and entry points brings yet more challenges to mobile CRM, and security concerns as mobile content moves to the cloud also pose potential risks. In essence, mobile cannot ignore the precedent set by previous media, meaning “the same rules that apply to ads in newspapers, radio and television apply to mobile devices — and social media too, for that matter. All disclosures must be clear and conspicuous.” Read the full article at CRMBuyer.com!
↧