More Social CRM Companies to Watch, by Drew Robb. “According to Gartner, few sales organizations are experiencing much success using Facebook, Twitter, LinkedIn and other social sites to drive opportunities, leads and transactions… (but) that doesn’t mean social CRM won’t ultimately help sales organizations with leads and more traditional sales functions.” This article brings to attention some unique social CRM companies to watch, including LexisNexis InterAction, Messagemind, Artesian and Ni3. Law-centric LexisNexis will come out with a major upgrade to its social CRM capabilities later this year, while Messagemind works to learn from CRM and social activity to consolidate contacts and map relationship networks. Artesian’s secret sauce allows for easy access from a variety of sources and personalized output to each business user. Lastly, Ni3 straddles traditional enterprise applications, business intelligence and social network analysis and seeks to map hidden/informal relationships and power dynamics within networks of people. All of these social CRM systems offer something unique, and we look forward to seeing how their use-cases evolve as companies attempt to go beyond branding and loyalty to directly increase leads and transactions from social. Read the full article at enterpriseappstoday.com!
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