Data Migration Strategies For CRM Projects
During a recent presentation on Data Migration Into Salesforce.com I had mentioned the use of a staging system. I thought it would be good to lend some additional detail to this point. What is a...
View ArticleGetting with the Inbound Marketing Program
Recently I had the opportunity to interview Arjun Moorthy @juicemoorthy, the VP of Business Development and Channel Sales for HubSpot. HubSpot is a really happening company located in Cambridge, MA and...
View ArticleThe Connected Enterprise: Bringing Data Together
We have found that “Data” is at the crux of the user adoption and usage issues all companies face. It is imperative to give end-users quick access to data they need to do their jobs on a daily basis...
View ArticleThe Marketing Train Keeps on Rolling #mktgnation14
I spent a few days this week at the Moscone Center in San Francisco attending Marketo’s Marketing Nation Summit (#mktgnation14). This is my second year attending this event and like Marketo’s revenues,...
View ArticleExpanded GP Connector is Here – Sales Invoices, Inventory & More
Scribe recently released a new version of the Microsoft Dynamic™ GP Connector for Scribe Online, so I thought this would be a good time to cover the new additions for current users along with what the...
View ArticleWhy One Third of Customers Aren’t Happy with Their Marketing Automation...
Marketing Automation software is often credited with helping companies to streamline sales and replace high-touch manual processes with a more efficient automated solution. And while this all sounds...
View ArticleNH Execs Finalists Announced for 2014 Entrepreneur of the Year Award! #EOY2014
“Newforma, Scribe and Single Digits Execs Finalists for 2014 Entrepreneur of the Year Award.” Read Full Article “New Hampshire High Tech Council will recognize three finalists for the Entrepreneur of...
View ArticleMSDynamicsWorld.com :: Lou Guercia talks to Jason Gumpert
“Market forces shaping Microsoft Dynamics CRM partners’ cloud ambitions” by Jason Gumpert. Read Full Article. “…Beyond the Silverpop news in particular, acquisition in the cloud CRM space could...
View Article#IBMSilverpop – The Race for Integrated Solutions via @Wiredinsights...
#TrendingNEWS: @Silverpop & @IBM in Review: The Race for Integrated Solutions, by Lou Guercia. VIA @WiredInsights & @InnovationInsights. Read full article. “IBM’s acquisition of Silverpop marks...
View ArticleSalesforce1 Chicago – It’s all about the data #SF1
Thank you to all who stopped by our booth at Salesforce1 in Chicago. It was a great event, Charles and I enjoyed meeting so many people and hearing about how you are using customer data to impact your...
View ArticleScribe 12: Introduction to Event-Based Processing
In this podcast, we cover the basics of event-based processing, specifically focusing on the request/response feature. This feature allows us to expose a Scribe Online integration as a REST endpoint,...
View ArticleScribe’s MVP – Aspect Software Customer, Red Roof Inn, Wins Bronze Stevie® Award
Scribe MVP – Aspect Software’s customer Red Roof Inn was presented with a Bronze Stevie Award in the Best Use of Technology in Customer Service Category. Read Full Press Release. Red Roof Inn presented...
View ArticleScribe 13: FileStream Connector
In this podcast, Mark Walker and I will discuss some add-on tools and scripts that compliment the FileStream Connector. When we talked about the FileStream Connector in the past, we discussed the fact...
View ArticleScribe 14: Insight Connector Overview
I recently posted an article, Working With the Scribe Insight Connector, where I showed the Scribe Insight Connector with its own screen-cast video. In this podcast, Mark Walker and I will show some of...
View ArticlePeople: The Secret Sauce in Memorable Experiences
There is a tremendous opportunity to innovate the customer experience with digital or social technology. One of my favorite examples is Tesco’s virtual subway store in South Korea. Shoppers see a...
View ArticleYou’re Outgrowing the Apex Data Loader
So you’ve been comfortable with using the Apex Data Loader for lead imports, mass updates to Account Owners or exporting Opportunity data for as long as you can remember – but have you recently...
View ArticleJumping Into the AX Jumpstart Framework
Microsoft Dynamics™ CRM and Microsoft Dynamics™ AX Integration – Scribe’s sample Jumpstart helps get you started in your production environment. With the launch of Microsoft Dynamics AX 2012R3, Scribe...
View ArticleMigrate Over to #Salesforce1Tour Toronto
#Salesforce1Tour Toronto While you are checking out the new Salesforce1 platform in Toronto make sure you stop by the Scribe booth to meet some #SCRIBErs. While you’re there why not take a chance and...
View ArticleUsing Digital Information to Create the Ultimate Customer Experience
Live Webinar: Using Digital Information to Create the Ultimate Customer Experience Today’s customers are no longer tethered to a desktop. They are using Smartphones, tablets and other digital devices...
View ArticleThe “NEW” Scribe Insight Execution Log Viewer!
Beginning with Insight release version 7.7, many new enhancements have been added to the Scribe Console “Execution Log” node. These enhancement, driven by our user community, offer more control and...
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