#TrendingNEWS: @Silverpop & @IBM in Review: The Race for Integrated Solutions, by Lou Guercia. VIA @WiredInsights & @InnovationInsights. Read full article. “IBM’s acquisition of Silverpop marks the continuation of a recent trend: the biggest software and cloud players are building integrated suites that include CRM, Marketing Automation, Support and Finance. While IBM is the latest to join the ranks of Salesforce, Oracle and Microsoft, it certainly won’t be the last as the big vendors attempt to satisfy brand needs for an increasingly personalized customer experience — an experience that requires integrated solutions to extend seamlessly across departments and channels…” The Future of Integration: Software Suites or Best-of-breed? The Silverpop acquisition provides another proof point that enterprise software companies must build suites as a competitive differentiator, and the continued acquisition of best-of-breed vendors suggests that the majority of businesses, large and small, want two things: the benefits typically found with best-of-breed solutions, and the pre-packaged integration available through purchasing suites from large software vendors. As the enterprise consolidation acquisitions continue, companies must make the decision of ‘to suite or not to suite.’” #TrendingNEWS with #IBM #Silverpop: IBM Silverpop Buy Will Boost Marketing By: Doug Henschen VIA @InformationWeek. IBM Snatches up Silverpop as Marketing Automation Race Continues By: Barb Darrow VIA @Gigaom For marketing software firms, a white-knuckle ride (and bare-knuckle brawl) By: Heather Clancy VIA @CNNMoney In Latest Marketing Acquisition, IBM Scoops up Silverpop By: Dom Nicastro VIA @CMSWire Read full article.
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