4 Ways to Improve Your CRM, By Tracey Wallace (@TraceWall). CRM, both as a technology and a business practice, should focus on building and improving relationships with customers. To do so, Tracey recommends planning CRM around fostering word of mouth conversations, using customer feedback to improve UX, engaging with honesty and keeping track of your customers. CRM can benefit companies across the board, from increasing sales to improving design output with user feedback. Tracey also notes the importance of combining business systems, stating that “Your CRM will be taken to the next level when combined with marketing automation.” Read the full article at Mashable.com!
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