4 Ways CRM Software Works for Old School (Offline) Marketing, By Ramon Ray (@ramonray). While CRM typically helps marketers reach and manage digital consumers, offline marketing can also benefit from CRM. Carmen Sognonvi, co-founder of a martial arts studio in Brooklyn, uses CRM to engage in extensive offline marketing. Her use cases involve tracking leads generated at local and in person events, taking advantage of tracking links in distributed flyers, tracking print signage displayed in various locations in and around your store, and inputting information gathered offline into the CRM system, such as asking customers “where did you hear from us?” Ramon brings it back to the basics, writing that “CRM is just a tool; it’s up to marketers like you to ensure you use unique tracking links in all your marketing so you can know what adds value to your business. A CRM system will help you know what marketing to stop , what marketing to adjust and what do more of.” CRM won’t do the work for you, but with a little foresight, the system can drastically improve marketing results offline and online, while allowing for iterative campaign improvements over time. Read the full article at ClickZ.com!
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