CRM Technology Trends and Changes, By Robert Lawson (@RobLawson3). In this piece, Robert analyzes the way changing technology (specifically related to CRM systems) affects small and midsize businesses. For one, technology has increased rather than decreased uncertainty for businesses, as they must adapt to the increasing pace of new technological advances. Robert explains that “With the complexity and exponential growth of technology and the response of small and midsize business to it, CRM will have to be a primary focus for companies in order for them to innovate and to respond to an increasingly connected customer base with changing expectations.” With more digital technology available to customers and businesses, the amount of data will increase exponentially, such as contextual data from customers relying on wearable technology. These new types of data must be incorporated into CRM, and moving forward, identifying causality will be more important than correlation. Read the full article at MidsizeInsider.com!
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