Social CRM and the Legal Industry, By James Paterson (@jamespaterson73). Technology has permeated the legal industry, and social CRM offers forward thinking firms a variety of benefits to improve client relationships and score new business. Social CRM speeds up the process of understanding a client’s organization, offering open access to insights about the company through their blog and articles shared across social channels. Any issues or concerns expressed through social media also provide law firms with the opportunity to proactively reach out to shape strategies surrounding those concerns. In addition, one of the greatest benefits of Social CRM for the legal industry is its potential regarding sales, allowing employees beyond the “rainmaker” to identify and land clients. And lastly, social CRM can aid in brand development, allowing law firms to publicly communicate their knowledge about cases, legal trends and breaking news through whichever channels their customers spend time on. All told, “embracing social media in a strategic fashion enhances a law firm’s ability to find and successfully engage prospective clients, expand services to current clients, and brand itself as experts in their field of service.” Read the full article at DestinationCRM.com!
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